The first thing to remember is that if your web content is working for your audience, most of the time it will work for search engines.
- A critical first step is to take the time to plan your content. Think about who you want to talk to, what you want them to know and what you need them to do.
- Headings (H1, H2, H3 tags) are also very important for search. Make your headings very clear and descriptive. eg. If the paragraph talks about the services available on campus, make the heading “Services on Campus” or something similar.
- Keep language to the point and on topic. Again, if it is getting your information across to your audience it will most likely be working for search engines.
- Always add a page description (usually 140-160 characters) that describes what your page is about in the Dublin Core section of the Metadata screen.
The Adding a standard page article has information about how to use headings effectively and how to enter a page description.
Download the SEO and Writing for the Web presentation below for tips on how to write great web content that search engines will love. View the SEO keyword and on-page optimisation presentation for tips on how to use keywords effectively and how to use analytics to monitor the performance of your pages.