Know your audience
The UON website now provides an intuitive user experience, which means the content is where users expect to find it. Often material will be relevant to one or more audience. Content can be shared across the site in a number of ways, but it should always live in the most relevant audience area. If you have multiple audiences, help them find what they are after by creating links that direct them to the right content.
Write for your audience
A stunning message is less effective if written for the wrong audience. Knowing who you are writing for is vital to getting the message right – if your content is for staff, write for staff. If it’s for our alumni, a researcher or a student, write for them. If you have more than one audience, help them find what they are after by creating links between different audience sections.
Understanding your audience also helps you decide whether you should publish a PDF or a video, a long or short page, detailed or a summary.